Subdomeniile In Serviciile SEO

May 29th, 2008

Subdomeniile sunt considerate ca si o bună practică. Subdomeniile poat fi prefixul la numele de domeniu al siteului dumneavoastră. Cele mai multe motoare de căutare, împreună cu Google tratează subdomeniile ca si entităţi separate de domeniu. Acest lucru poate fi mai eficient, mai degrabă decât de cumpărare a întregului numele de domeniu pentru site-ul dumneavoastră atunci când targetati un numar mare de cuvinte cheie.

Uneori devine necesar sa schimbati un nume de domeniu, în cazul în care denumirea societăţii s-a modificat sau când pur şi simplu numele de domeniu nu este bun. Un punct important de vedere în acest caz este că Google va considera noul nume de domeniu ca si un nou website si atunci este necesaro o redirectionare 301, care este disponibila prin .htacces pe servere Unix. Read the rest of this entry »

Locuri de munca in SEO

February 28th, 2008

Daca cautati un loc de munca in SEO & SEM probabil pe piata romanesca nu a-ti prea gasit mare lucru, pe piata internationala probabil a-ti gasit siteuri de recrutare mari (Monster, CB, HotJobs, etc.) dar site-uri de nisa mai greu. In Romania, o alegere buna ar fi: JOBBER
Pe plan international uitati cateva sugestii:

10 factori cheie pentru a-ti creste vizibilitatea online

January 3rd, 2008

1) Comentarii in bloguri
Incepeti sa cititi blogurile altora, odata ce le cititi puteti interactiona productiv,
ii va face sa se simta bine si veti obtine si un link catre siteul vostru.

2) Blog Trackbacks
Incepeti-va un blog si referiti-va la acele bloguri pe care le cititi sub forma unui “trackback” in postul tau. Nu stii ce inseamna asta? Cauta dupa “trackback” pe Wikipedia sau pe wordpress.org
Incearca sa te documentezi asupra acestei strategii de obtinere a linkurilor, deoarece este un mod simplu si eficient pentru a obtine mai multe linkuri spre siteul tau.

3) Reclama Pay Per Click
Acest gen de reclama este foarte usor de urmarit si controlat, practic inseamna sa i-ti “construiesti” ROI si este si o cale pentru a “construi” linkuri unde aveti control asupra textului folosit in titlul linkului

4) Participare la Forumurile din Industria Web & IT
Similar cu comentariul in bloguri si trackback, participarea la forumuri va va pune in contact cu alti profesionisti din domeniu, va va tine la curent cu ultimele “trend”-uri si linkurile din semnatura vor fi linkuri catre tine. Read the rest of this entry »

New Year Strategies: Search Engine Optimization

December 20th, 2007

Hello, click here to see the complete video.

SEO – SEM benefits for Dallas Real Estate Agents

December 20th, 2007

Dallas Real estate agents in Dallas must take on to search engine optimization and search engine marketing to help people find properties and real estate online. This will help the real estate investors to learn about the properties in detail and see the picture and take a virtual tour. Through SEO and SEM real estate agents in Dallas can increase their business says Joan severson.

(CaymanMama-Press Release 12.20.2007) Beating the competition and standing out from the crowd to increase business by using search engine marketing methods is important for a real estate agent. This will increase their business potential and create awareness and interest among investors of real estate, says Don Locks a Dallas real estate agent with Re/Max Dallas.

Dallas, TX, USA, December 20, 2007: Reaching thousands of customers who might be interested in buying or investing in property or for renting premises can be really easy, fast and cheap for real estate agents in Dallas. Search engine optimization and search engine marketing can bear fruitful results for Dallas property dealers as it has done for many other businesses. Read the rest of this entry »

What Every Search Engine Optimization Company Should Know about Keyphrase Choice

December 20th, 2007

By Scott Buresh for ITtoolbox Research
Scott Buresh is the CEO of Medium Blue. His articles have appeared in numerous publications, including MarketingProfs, ZDNet, SiteProNews, WebProNews, DarwinMag, ISEDB.com, and Search Engine Guide.
Summary:
A good search engine optimization company will recognize that keyphrase choice is critical for successful marketing on the Internet. While many believe that selecting phrases based purely on popularity is the right approach, it is in fact more important to base the selection on a business’s prospects and goals - even if the phrases are less popular overall. Learn more about how to pick keyphrases that will bring targeted traffic to a website.
Read this white paper

Basic XML Concepts Search Engine Optimization

December 20th, 2007

For all websites to receive traffic it is a must to go in for SEO Canada, Internet Marketing Canada is become very popular with all website owners that expect quality visitors and sales from their website. It is also important to have a search engine friendly and user friendly websites. Know more about search engine friendly design read further

XML originate from SGML (Standardized General Markup Language) and is a simplified version of it .it was developed members of w3c and released in Feb. it is an international standard that has been in use as a markup language primarily for technical documentation and government application since the early .it was developed to standardize the production process for large documents like medical records, company data bases and so on marking-up documents using sgml allowed information to be passed form one system to the next without losing any information. Early on, it was thought that sgmi would be used for the web but HTML a very basic subset of SGML became popular for its visual layout and ease of use .the focus next went on creating a language which has the strength and structural power of SGML and is as easy to use as html, the result was xml. Read the rest of this entry »

Search Engine Optimization Journal’s Top 20 SEO Blog List

December 20th, 2007

We have researched and compiled our first annual list of some of the most useful Search Engine Optimization and Search Engine Marketing Blogs…other than the Search Engine Optimization Journal!
Please feel free to visit these blogs as they provide excellent information! Please let us know if we missed any blogs off of this list.

1. Matt Cutts: Google, Gadgets and SEO
Blog URL: http://www.mattcutts.com/blog/
SEO news and tips coming straight from a Google employee who is recognizably one of the biggest names in the SEO industry.

2. Search Engine Watch Blog: Search Marketing News
Blog URL: http://blog.searchenginewatch.com/blog/
Not only does SearchEngineWatch.com give you everything you need to know as a whole about SEM, but this blog is definitely a great addition to the impressive website.

3. Marketing Pilgrim
Blog URL: http://www.marketingpilgrim.com
This site has new content rich posts per day. It also has a job board and other valuable parts of the site. It has a comprehensive e-book you can download as well to learn more about online marketing. Read the rest of this entry »

Search Engine Visibility and Site Crawlability, Part 1

December 20th, 2007

At the recent SES Chicago. Laura Thieme and Matt Bailey, both experienced presenters, showed how webmasters could tame the dynamic Web site beast and improve search engine visibility and site crawlability.

This is the first of two articles outlining the SEO problems they identified with dynamic Web sites and solutions. I’ll expand on both.

At the very highest level, dealing with large dynamic Web sites requires IT and marketing to collaborate. The person responsible for the technical search engine optimization is an important member of the team. Without the cooperation of technical SEO support staff, your Web site can end up poorly optimized for search engines. Read the rest of this entry »

2007 Column Recap

December 20th, 2007

It’s getting late in the year, and I realized yesterday morning that this is my last column for 2007 (my next round in the Search Insider rotation will be on Jan. 2.).  I produced 25 columns and about 20,000 words for Search Insider this year, so for this wrap-up I’m going to focus on a few select columns that you may still find useful, interesting, or entertaining.  Happy holidays to all.

If Search Engines Could Talk: Confessions Of A ChaCha Clickstream  I put this engine to a test for the term “bass” — it was amusing, to say the least.  If an engine could talk in 2007, it might sound like this.

Search in The City Of Dallas I sat on the Search 2.0 panel of the Search Engine Watch Live conference in Dallas in January.  This column covers the show, search people and history of the search engine marketing industry in Dallas, and also covers an interesting conversation I happened to overhear in 2001 that sheds light on the origins of SEMPO.  Thanks again to Elisabeth Osmeloski for bringing the SEW show to town. Read the rest of this entry »